The newest member of the NHL announced their name today. The Seattle franchise announced they are going with the name Kraken for their franchise that will start in 2021. The long-awaited name, logo and colors were revealed by CEO Tod Leiweke in the bowl of Climate Pledge Arena, where the Kraken will play.
“The Seattle franchise has worked diligently to pick a team name, colors and logo that honor its deep roots in our game,” NHL Commissioner Gary Bettman said. “Seattle has a long and devoted hockey history that includes the distinction of becoming the first American city to serve as home for a Stanley Cup-winning team, the 1917 Seattle Metropolitans.The jersey design is terrific, and I can’t wait to see NHL Players wear the unique and distinctive ‘S’ on their chests on Opening Night; it will have special meaning for Seattle hockey fans. I’m thrilled to welcome the Seattle Kraken into the National Hockey League.”
“The Kraken is a name born of the fans. It was suggested and championed by the fans,” said Tod Leiweke, CEO of the Seattle Kraken. “We embarked on one of the most thorough naming processes in sports to make sure we got it right, to find the name that rings true. We wanted the name to connect to the powerful pull of nature here in the Pacific Northwest and resonate with the fervor for hockey in our city and region. And I promise we are going to deliver the most compelling, entertaining and unifying game experience for every fan who enters Climate Pledge Arena.”
“When I first arrived in Seattle, Kraken was the number one name that fans mentioned to me time and time again,” said Ron Francis, the team’s general manager. “We believe the strength and aggression of the Kraken mirrors the sport of hockey and the tenacity our players will show every time they take to the ice. Our players will no doubt feel a sense of pride and confidence when they pull on the sweater.”
The team’s new logo, designed in partnership with adidas, draws inspiration from Seattle’s first professional hockey team—the Metropolitans—the first American club to win the Stanley Cup in 1917 with an iconic “S” emblazoned on the jersey. The signature “S” includes an ode to the eye and tentacles of the mighty Kraken. The beveling within the logo design honors the maritime history of the region. More information on the name and logo can be found at www.seattlekrakenhockey.com
The Seattle Kraken will donate 100% of net sale proceeds through August 21 from a bespoke line of merchandise to local nonprofits YouthCare, Community Passageways, and the Urban League of Metropolitan Seattle, to help end youth homelessness and create positive pathways and opportunities in the region.
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